Responsive Website

KleinBank is one of the largest family owned state banks in Minnesota.

In 2013, KleinBank invited MJ Kretsinger to assist with a brand refresh and to help reposition the bank with retail and business customers. MJ Kretsinger began by conducting a thorough Discovery process that included 25 business and customer interviews, and an employee survey. The insight resulted in a repositioning of the bank as “The Family Bank”, a customer testimonial focused advertising campaign called “Still Serving”, which features 13 custom print ads, banner ads, radio spots and a responsive campaign microsite. The responsive website located at www.kleinbankfamily.com, introduces the Klein family and provides access to compelling stories about how KleinBank cares for it’s business customers.

To visit the website, go to kleinbankfamily.com


Brand Repositioning, Design, Development, Digital Media