National Pork Board


The National Pork Board (NPB) is responsible for communicating with pork producers and promoting the benefits of pork to the public.

In 2010 NPB invited us to redesign their website. We leveraged beautiful food photography representing hundreds of pork recipes throughout the site. A video player was also added to the homepage enabling the user to cycle through numerous cooking videos quickly. Over 3,000 recipes are available on the site, and users can rate recipes, save the recipes to their online recipe box and watch preparation videos. The website was developed on a content management system and is managed by the NPB marketing team.


Content Management System, Hosting, Information Architecture, Web Design, Web Development