Ecommerce Website

Polaris Industries is an American manufacturer of snowmobiles, ATV, and neighborhood electric vehicles. The company is also the manufacturer of Victory and Indian motorcycles.

Pure Polaris is the official parts and accessories website of Polaris Industry. We were invited to redesign the website and give it a fresh look & feel. On the website, consumers were able to view and purchase products for Victory and Indian motorcycles, as well as Polaris snowmobiles, ATVs, and Ranger vehicles. We partnered with Polaris Industries in-house development team to implement the design.


Design, HTML, Information Architecture, Strategy, User Experience Design, Web Design