To address the changing relationship between “families” and money, Allianz conducted the LoveFamilyMoney study. The study covered seven different modern family types and the financial needs and implications of each. Allianz contacted MJ Kretsinger to define the user experience for the website and create a responsive design that would display the results of the study.
MJ Kretsinger created a unique and intuitive site that displays the study in a beautiful and user focused way. The microsite has 3 rolling homepage feature messages that highlight important results from the study. The homepage features a unique slider displaying the seven family types that were studied along with an intuitive tabbed box guiding users to content that will relate more specifically to their needs. A mega-nav enables users to drill into the insights section quickly, and jump directly to specific content. Banner ads are used to provide further insight and direct users to other useful content throughout the site. The custom website is a fully responsive design that works across all devices. View the project or Visit the site
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MJ Kretsinger is a Minneapolis Digital Agency that specializes in helping companies discover their true identity and tell their brand story both on and offline in engaging and compelling ways their employees and customers believe in and love. To learn more, visit mjkretsinger.com