Allianz is an international financial service company offering over 83 million customers worldwide products and solutions in insurance and asset management.
To further understand the relationship between the evolving concept of “family” with money and financial planning, Allianz commissioned the LoveFamilyMoney study. The study covered seven types of “modern families.” Allianz reached out to MJ Kretsinger to define the user experience and design a responsive website that showcases the results of the study.
The microsite has 3 rolling homepage feature messages that highlight important results from the study. The homepage features a unique slider displaying the seven family types that were studied along with an intuitive tabbed box guiding users to content that will relate more specifically to their needs. A mega-nav enables users to drill into the insights section quickly, and jump directly to specific content. Banner ads are used to provide further insight and direct users to other useful content throughout the site. The site is fully responsive and works across all devices.
To visit the website, go to allianzusa.com/lovefamilymoney
Design, Information Architecture, Responsive Design, Responsive Design Prototype, Strategy, User Experience Design, Web Design