Website & Branding

EarthScout is an AgTech company based in Minneapolis, MN. In 2018, they were a start-up company that needed an agency to help them with every aspect of launching their company and new product line. Their flagship product is an agriculture hardware device that is installed in a field. The sensors are placed at in the root zone of a plant to measure soil moisture, soil temperature and EC. Above ground, the device also measures air temperature and humidity. The data is wirelessly delivered to local cell towers and to the EarthScout App on the grower’s smartphone. Soil and air readings enable the grower to monitor conditions real-time and make decisions regarding how much to irrigate, how many nutrients to add, when to spray for insects or disease, etc.

We partnered with the EarthScout executive team to identify a company name, create a logo, brand architecture, brand identity, business strategy, website, and more. In essence, if anything regarding branding, marketing, advertising, social media, trade shows or PR needed to be created or defined, MJK took the lead. Today, EarthScout is considered a leader in the agriculture wireless remote sensor market and MJK is grateful for the continuing opportunity to serve as their out-sourced marketing department.

MJK has led the effort on dozens of projects, including but not limited to:

  • Name
  • Logo
  • Swot Analysis
  • Brand Architecture
  • Brand Identity & Style Guide
  • Brand Stationery
  • Positioning
  • WordPress Custom E-Commerce Website
  • Banner Ads
  • Print Ads
  • Search Engine Optimization
  • Search Engine Marketing (Google & Bing)
  • Copywriting
  • Sales PowerPoint Presentation
  • Investor Presentation
  • Marketing Planning
  • Media Planning
  • Marketing Brochures (9)
  • Instruction Manuals (2)
  • Install Manuals (3)
  • Lead Generation (Facebook, Instagram, Google Adword, LinkedIn
  • Email Marketing (HTML Emails & List Creation)
  • Television Commercial (1)
  • Video – Customer Case Studies (3)
  • Video/3D Animation – App Tutorials (12)
  • Video/3D Animation – Product Intros (3)
  • Trade Show Booth – Large (20 ft. long) & Small (10 ft. long)
  • Pop-Ups (4)
  • Promotional Items (pens, polos, note pads, etc.)
  • Video Shoots (Multiple across 2 states)
  • Public Relations
  • Press Releases



Account Planning, Advertising, Animation, Banner Ad Design, Brand Identity, Brand Positioning, Brochure Design, Campaign Creative, Content Management System, Copywriting, Corporate Identity, Design, Digital Media, Digital Media Planning, Display Advertising, Email Design, Email Marketing, Ecommerce, Ecommerce Web Development, Hosting, HTML, Identity Design, Illustration, Information Architecture, Interviews, Logo, Marketing Collateral, Media, Photography, Print Advertising, Print Design, Printer Management, Production, Responsive Design, Responsive Design Prototype, Sales Collateral Design, SEO/SEM, Social Media, Stationery Design, Storyboard, Strategy, Television Production, Trade Show Graphics, Usability Testing, User Experience Design, Video, Web Design, Web Development, Wordpress