ASE Holdings

Brand Identity

ASE Holdings (ASE) is a world leader in engine test cells, aerodynamic testing and mobile engine test systems.

When ASE came to us, it had three major brands – FluiDyne, AeroSystems and Celtech. Each brand had its own unique identity and industry focus. We established a new corporate brand positioning and mission statement for ASE and its sub-brands, as well as redesigned the identities for each business, creating a cohesive, unified family of brands. We also created a new brochure and corporate stationery for ASE. The new suite of materials highlight ASE’s comprehensive capabilities as a single brand and communicates its new, unified approach to the aerospace and energy industries.


Brand Positioning, Brochure Design, Corporate Identity, Strategy