Marketing Materials

Since 2004, Lifesprk has been serving seniors who choose to stay in control and refuse to retire on life. Who value their vitality and demand the very best care and advocacy to help them live the healthiest, most independent life possible – something Lifesprk calls living a “sparked life.”

Lifesprk approached MJ Kretsinger to help them simplify their brand story, and then refresh their marketing materials with the new story. The initiative included key stakeholder and customer interviews, brand storytelling, B2B brochure for healthcare executives, B2C brochure for seniors and their families, numerous sell sheets and a responsive website.


Copywriting, Interviews (Client & Agent), Production, Strategy